On March 14, 2025, Michael Saylor, founder of MicroStrategy, announced the launch of BMAX ETF, a brand-new exchange-traded fund (ETF). This is the first ETF designed to provide individual investors and financial advisors with access to convertible bonds issued by companies that have integrated Bitcoin into their financial strategies.
The full name of BMAX ETF is REX Bitcoin Corporate Treasury Convertible Bond ETF. It is issued by REX Shares (REX Financials), a U.S.-based firm specializing in innovative exchange-traded products (ETFs and ETNs) focused on alternative investment strategies. The company is led by CEO Greg King.
The launch of BMAX on March 14, 2025, marks a significant step in bridging traditional financial markets with Bitcoin, offering investors a new asset class that combines the benefits of convertible bonds with the growth potential of Bitcoin on corporate balance sheets.